- by Net Pro Referral
- 18 Oct 2018
How to Become an E-commerce Expert
In 2017, e-retail sales accounted for 10.2 percent of all retail sales worldwide. This figure is expected to reach 17.5 percent in 2021. E-commerce is the fastest growing phenomenon in today’s business world. So, it is in no way a shocker that you too are interested in becoming an e-commerce expert.
And we have good news for you that it is not much of a difficult task to learn e-commerce and even become an expert on it. At first, let us have a look at what is an e-commerce specialist? It is definitely a person. The AI bots have not yet devoured the profession.
What Is an E-commerce Specialist?
In simple terms, the e-commerce specialist definition would look something like a person who conducts the whole process of selling products and services through digital media tools and technologies. That means whenever you have heard of online shopping like buying things from Amazon, there must be some very great e-commerce experts running the show from behind. Ideally, an e-commerce specialist would be a marketing genius and a tech wizard. And with the step by step guide detailed below, you will become exactly that.
Knowing Marketing and Sales:
As the e-commerce specialist definition has it, you have to be that person who sells stuff online. So, essentially e-commerce is marketing and selling. That’s why you will have to generate a passion for marketing within you. You have to know what to sell to whom and how to sell it. You have to know your audience and run various marketing campaigns targeted at them to attract them to your e-commerce venture. So, start learning marketing right away. Specifically, digital media marketing that basically included social media marketing and Google Adwords marketing. Go for it! They are easy.
Search Engine Optimization (SEO)
As you might have already guessed that for running an e-commerce business, you will most definitely need a website. And every website needs SEO to be done into it. Without doing proper SEO, your e-commerce site will never appear on the search results whenever your target audience searches for the kind of products or services you are selling. So, learn how to do on-site and off-site SEO and how to generate SEO friendly web content.
As I have just mentioned that you will have to learn writing SEO friendly web content for your e-commerce site, it is of utmost importance for you to become a marketing writer right away. Content will be needed on a daily basis when you will run an e-commerce website. From your product descriptions to your daily blogs to inspire your prospects, content is the king of any e-commerce venture. So, get enrolled for a great writing course right now!
You will also need some technical skills under your belt before you start your e-commerce venture. Skills like getting acquainted with e-commerce platforms such as Magento, Shopify and WooCommerce will be a must. Besides, you will also need to know how to set up payment methods along with knowing a bit of web-programming so that you can constantly keep updating your platform.
Supply Chain Management:
With any kind of selling, there inevitably arises the need for supply chain management. As you are selling products and services, you will need to maintain an unbroken chain of the products to your inventory so that you get them delivered to your customers on demand. Therefore, you will also need the skills of a merchandiser who will effectively ensure that the inventory is always full and the delivery is always on time.
Analytics and Accountancy:
As with any business, precise accounting is essential for effective cost management. You will need to scrutinize the cost of your products, delivery costs, employee salary and other costs to keep your profit margins intact. Besides, you will also need to keep an eye on your sales and web analytics to know how you are doing and how much more you have to improve in each sector. The easiest and affordable analytics software is Google Analytics. You can start using it right away to learn it or can see some YouTube tutorials on it to master it.
So, this is all you will need to become an e-commerce expert. Although it is not an overnight job, you can manage with a little bit of patience and some daily practice along the way! However, never hesitate to summon some expert help whenever you are confused with any of the above issues.