- by Net Pro Referral
- 25 Sep 2018
How to Attract New Patients to Your Clinic
As a doctor, you always want to care for your patients. It is your duty and you have to do it in the right way.
However, when it comes to attracting patients, you might be wondering, “how to get new patients?” Well, getting new patients doesn’t mean you need to raise a big sum or devote an entire team on advertising. There are many simple ways to do so. In this article, we are going to shed light on the ways- “how to get new patients.” So, let’s get started.
How to increase patients in your clinic:
1. Strong referral relationships
Strong referral relationships are very effective when it comes to developing a client base in this competitive market. A strong relationship based on referrals means patients will come to you when they encounter some health issue as they have trust in you. When you focus on the patient referral process, it will not only enable you to attract patients towards you, but you can also build strong relationships with your patients.
2. Simple practices to work with
Some simple practices will often grab the attention of more patients towards you. How?
● All you need to do is send your patients referral forms. Make sure these are clear and concise.
● Give the easiest way for them to communicate so that they don’t have to wait long for an appointment. For instance, a direct phone number.
● Once patients receive medical care from your end, give them a progress report within 1-3 weeks.
3. Hire a skilled physician liaison
A physician liaison is responsible for representing your practice in the referring community in order to promote your services as well as treatments. You can hire the physician liaison, full-time or part-time or even as an independent contractor, the choice is yours.
4. Implement tracking for best ROI
ROI is the acronym for Return on Investment. When it comes to marketing your business, the first thing you need is to track if you are getting enough ROI from it. To get most of your marketing efforts, here are a few factors you need to consider. Let’s have a look:
● last year’s percentage growth
● Did you accomplish your goals?
● Did you check if you practice gained or lost income across a period of time?
To check your ROI, it is important to set some goals and track them precisely in order to achieve your goals with either customer relationship management software or similar software products.
5. Look at ideas on social media
There is a denial that social media has captured our lives. For engaging patients, this is one of the most ideal ways. You can keep your social media accounts updated and get the best rank on search engines, as Google has laid more stress on social media for their ranking algorithm. You can find many clinic promotion ideas on social media that can help you to get more patients in no time.
Tips to get more patients:
1. Understand the needs of patients
To get more patients, the first thing you need to do is understand what your patients are looking for? And where you are lacking? For that, you need to find out what your patients expect from you and if you can accomplish those expectations.
This could be done with the help of ‘Patient satisfaction surveys.’ You can also engage your audience in discussions related to staff, communication, diagnosis and treatment. Check the queries of your patients and make notes on responses and replies as well.
2. Sentiment analysis- For a deeper understanding
Empathizing is a great way to understand the concerns and emotions of your patients in a precise manner. Although your patients will not automatically open up to you, so you need to build that trust and make them comfortable through a proper sentiment analysis. This is one of the best things to do when seeking ways on how to get new patients in your clinic.
3. Identify your target audience according to demographics
Apart from understanding the sentiments and needs of the patients, it is crucial to make notes of the target audience according to demographics such as location, age, gender etc. This allows you to create some great marketing campaigns and also optimize your online marketing activities. This can be done from your website’s Google analytics from where you can get all demographic data regarding the interested prospects as well as the actual converts.
4. Expand your online presence
Online presence and referrals in healthcare are the major ways to get more patients to the clinic. If patients read bad reviews plus no referrals regarding your clinic or medical services, they will never come to you. In such case, it is important that your online presence must be strong so that you can be seen by your potential patients.
5. Reach your patient community
Most of the patients usually come from the doctor’s locality. Therefore, it is a great idea to find them in your local community and connect with them precisely. Having a strong community of patients means you can reach out to both offline and online space without any hurdles. In order to build communities, you can start with sending out newsletters, organizing community events, Facebook page activism, sponsor events and leagues, etc.
How to get new patients to the clinic is the most daunting task for the physician. However, by following the above tips and putting up efforts you can easily draw the attention of many potential patients towards your clinic.