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  • 30 Oct 2017

5 Guaranteed Tips to Generate Referrals

Referral Business

Knowing how to generate referrals is of crucial importance for a business. A major portion of new business naturally comes through referrals. So, generating referrals is a must for business growth. There are many ways to make referrals happen for your business. Here are five of the most effective tips to generate referrals below.

Be Referable

The first and foremost thing to do in order to get referrals from your existing clients is to actually be referable. You have to provide your clients with the best kind of services that you can. Try to provide the service that is promised in due time. Give your current clients reasons to talk well about you. Create client satisfaction and Let them know what makes you unique and special. Besides, you also must have a very active customer service department for your business to be referable.

Make Referrals Easier

Make sure giving you referrals is easy. One way is you can add a link that redirects to a form on your website for referral submissions, so the referrer can reach the right place to give you referral with just one click. You should also provide them with templates and make referrals for you from the existing clients just few clicks away. Moreover, you should also have refer buttons and links on most suitable places on your web pages, social profiles and posts.

Offer Incentives

Offer referral commission or gifts to existing clients. It is a very effective tip to generate referrals. You can add bonus points for the referrers to motivate them into referring you. Your clients could use the points or commission offer in their next service purchase. You may also offer incentives to both the referrer and the referred clients. Incentives can be of various types. Keep experimenting to find out what works the best with your audience.


Educate Referral Sources

Always make sure your existing clients know about all the services you provide. That way they will be able to give you referrals even for the services apart from the ones they themselves have taken. Lack of knowledge about all your services might bar referrals even from the willing referrers. Besides, lack of knowledge can also result in mismatched referrals and lost reputation. You can provide your clients with leaflets containing about all your services. In any new service is added, make sure they get to know it. You can arrange events to inaugurate new services. And always keep your website updated about all your services and latest updates from you.

Say ThanksĀ 

Whenever you receive a referral from an existing client, do not forget to express your gratefulness. You can always say thanks directly. But a more effective way would be to give them personalized thank-you cards with the mention of the bonus points or commissions they have gained by being a referrer for you.

Follow these five basic and guaranteed tips to get a lot of referrals for your business. But always focus on solving the problems and satisfying the needs of your customers. Gaining goodwill surely will get you many referrals.

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